Terms of Service
Last Updated: September 25, 2025
These Terms of Service ("Terms") govern your use of the LeadClose website and the services offered through it (collectively, the "Platform" or "Service"). By accessing or using the Service, you ("Customer" or "you") agree to be bound by these Terms. If you are using the Service on behalf of an organization, you are agreeing to these Terms for that organization and promising that you have the authority to bind that organization to these terms. If you do not agree to these Terms, you may not use the Service. These Terms, together with any order forms or other agreements referencing these Terms, constitute the entire agreement between you and Cloudfort Technologies & Consultancy Private Limited ("we," "us," or "our") regarding the Service. In the event of any conflict between these Terms and a separate written agreement signed by both us and you, the terms of the separate agreement shall prevail.
1. User Warranties
By using the Service, you represent and warrant that:
- You are at least eighteen (18) years of age or older and have the legal capacity to enter into a binding agreement.
- You will use the Service solely for legitimate business purposes and in compliance with all applicable local, state, national, and international laws and regulations.
- You will not use the Service for any unlawful, fraudulent, harassing, abusive, defamatory, obscene, or otherwise objectionable purpose.
- You are responsible for obtaining all necessary consents and permissions from your end-users and customers for the processing of their data through the Service, in compliance with all applicable data protection and privacy laws.
- You will comply with all policies and terms of any third-party messaging platforms (e.g., WhatsApp Business Platform) that are integrated with or used through the Service.
2. Grant of License
Subject to the terms and conditions of these Terms, LeadClose grants you a limited, revocable, non-exclusive, non-transferable license to access and use the Service solely for your internal business purposes during the term of your subscription. All rights not expressly granted to you are reserved by LeadClose.
3. Use of Services
You agree to use our Service in compliance with all applicable laws and regulations, and not for any purpose that is fraudulent, illegal, or that infringes on the rights of others. You are responsible for all activity that occurs under your account.
Prohibited Activities
You agree not to engage in any of the following prohibited activities:
- Using the Service for any illegal purpose or in violation of any local, state, national, or international law, including but not limited to laws governing intellectual property, privacy, and export control.
- Transmitting any content that is abusive, harassing, defamatory, obscene, fraudulent, discriminatory, or that violates any other person’s rights, including intellectual property or privacy rights.
- Attempting to reverse engineer, decompile, disassemble, or otherwise discover the source code, object code, or underlying structure, ideas, or algorithms of the Service.
- Using the Service to build a competitive product or service or copy any features, functions, or graphics of the Service.
- Transmitting any viruses, malware, trojan horses, worms, or other malicious code through the Service.
- Interfering with or disrupting the integrity or performance of the Service or the data contained therein.
- Circumventing or attempting to circumvent any security or authentication measures, or any fees owed for the Service.
- Hosting content on the Service that infringes intellectual property rights or contains offensive or unlawful material.
- Using automated systems or software to extract data from the Service for commercial purposes ("screen scraping").
Compliance with Third-Party Policies and WhatsApp Usage
A core part of using our Service is your compliance with all policies set forth by Meta for the use of the WhatsApp Business Platform. You agree to adhere to, and are solely responsible for compliance with, the WhatsApp Business Messaging Policy and the WhatsApp Commerce Policy. You acknowledge and agree that:
- You are responsible for obtaining all necessary consent from recipients before sending any messages via WhatsApp.
- You must send messages within the allowed messaging windows and adhere to message template requirements set by WhatsApp.
- WhatsApp may, at its sole discretion, impose limits on the number of messages you can send, reject message templates, or suspend/terminate your WhatsApp Business Account.
- You must respond to end-user inquiries within WhatsApp’s customer service window (currently 24 hours).
- Any automation or AI used must comply with WhatsApp’s policies regarding automated messaging.
- You are solely responsible for ensuring your WhatsApp Business Account (WABA) registration and verification processes are completed successfully and maintained.
- Violating these policies may result in Meta suspending or terminating your WhatsApp Business Account, for which LeadClose is not responsible, and no refunds or credits will be provided for service disruptions due to such violations.
- LeadClose provides the tools for integration with the WhatsApp Business Platform, but does not control Meta's policies or decisions.
4. Registration and Accounts
To use most features of the Service, you must register for an account. You agree to provide accurate, current, and complete information during the registration process and to update such information to keep it accurate, current, and complete. You are responsible for safeguarding your password and for all activities that occur under your account, whether by you or any of your authorized users (e.g., "Administrative Users"). You agree not to disclose your password to any third party. LeadClose will not be liable for any loss or damage arising from your failure to comply with these security obligations. You acknowledge that if you create an "Administrator Account," you will have control over your Service account and will be responsible for setting up and managing your Administrative Users.
5. Fees and Payment
Some parts of the Service are billed on a subscription basis ("Subscription(s)"). You will be billed in advance on a recurring and periodic basis ("Billing Cycle"), typically monthly or annually, as chosen during the subscription process.
Subscription Plans
Our pricing page ("Pricing Page") provides details of the various Subscription Plans available. The features and limitations of the Service are dependent on the Subscription Plan you choose. You acknowledge that we reserve the right to modify or discontinue any Subscription Plan at any time.
Purchasing Process
By submitting an order through the Service, you represent that you are authorized to make the purchase and provide payment information. You agree to pay all fees and charges associated with your Subscription Plan and any additional services or usage, in accordance with the payment terms presented to you at the time of purchase.
Subscription Fee
Your Subscription will automatically renew unless you cancel it or we cancel it. All fees are non-refundable, except as expressly required by law or specified in these Terms. All fees are exclusive of any applicable taxes, levies, or duties imposed by taxing authorities. You are responsible for payment of all such taxes, levies, or duties. Additionally, you are responsible for all conversation-based fees charged by Meta, which we will bill to you as a pass-through cost.
Price Changes
We reserve the right to change our subscription fees at any time. We will provide you with reasonable prior notice (typically 30 days) of any change in subscription fees to give you an opportunity to terminate your subscription before such change becomes effective. Your continued use of the Service after the effective date of the price change constitutes your agreement to pay the adjusted fees.
Automatic Renewal and Billing
Your Subscription will automatically renew at the end of each Billing Cycle. You will be automatically charged using the payment method on file. If your payment method fails, we will notify you and may suspend your access to the Service until payment is successfully processed.
Excess Usage and Additional Services
If your usage of the Service exceeds the limits specified in your Subscription Plan (e.g., message volumes, user seats), or if you opt for additional services, you agree to be billed for such excess usage or additional services at our then-current rates.
Disputed Invoice
If you believe any invoice is incorrect, you must contact us in writing within thirty (30) days of the invoice date to be eligible to receive an adjustment or credit.
Late Payment
Any undisputed amount not paid by the due date may be subject to a finance charge of 1.5% per month or the maximum rate permitted by law, whichever is lower, plus all expenses of collection. If any amount remains overdue, we may suspend your access to the Service until the overdue amount is paid in full.
Third-Party Fees
The fees for the Service do not include any fees charged by third-party providers (e.g., Meta, SMS gateways, other communication providers). You are solely responsible for such third-party fees. LeadClose may, at its discretion, charge a reasonable fee for any services it provides related to the integration or management of such third-party platforms.
Refund
All subscriptions are non-cancellable, and all fees paid are non-refundable. We do not provide refunds or credits for any partial subscription periods, unused features, or any other reason, unless otherwise explicitly stated in writing by LeadClose or required by applicable law.
6. Term and Termination
Subscription Term
These Terms commence on the date you first use the Service and remain in effect until your Subscription expires or is terminated as provided herein. Each Subscription will automatically renew for successive Billing Cycles unless you provide written notice of non-renewal to us or cancel through your account settings prior to the end of the current Billing Cycle.
Termination for Convenience by Customer
You may terminate your account at any time by contacting customer support or through the cancellation mechanism provided in your account settings. Upon termination of your account, your right to use the Service will immediately cease. LeadClose retains Your Content for a period of up to ninety (90) days after cancellation, during which you may reactivate your account. After this grace period, Your Content may be permanently deleted. No refunds or credits will be provided for any prepaid fees upon termination for convenience.
Termination for Convenience by LeadClose
LeadClose may terminate or suspend your access to our Service, in whole or in part, for convenience at any time with prior notice. In such a case, LeadClose will refund the pro-rata portion of any prepaid fees for the remaining Subscription Term.
Termination for Non-payment
LeadClose may suspend or terminate your access to the Service if any fees are overdue. You acknowledge that you remain obligated to pay all outstanding fees incurred prior to the suspension or termination.
Refunds and Termination Charges
Unless otherwise agreed in writing, no refunds will be provided upon termination, regardless of the reason. If LeadClose terminates the Service due to your material breach, you will be liable for any unpaid fees for the entire Subscription Term.
Termination for Cause
Either party may terminate these Terms for cause if the other party materially breaches these Terms and fails to cure such breach within thirty (30) days after receiving written notice thereof. LeadClose may also terminate these Terms immediately without notice if (a) you become subject to any bankruptcy, insolvency, receivership, or similar proceeding; or (b) you violate the Prohibited Activities or Third-Party Policies sections of these Terms.
7. Intellectual Property Rights
The Service and its original content, features, and functionality are and will remain the exclusive property of LeadClose and its licensors. Our trademarks and trade dress may not be used in connection with any product or service without our prior written consent. You acknowledge that you do not acquire any ownership interest in the Service or any related intellectual property rights by using the Service. You agree not to challenge LeadClose's ownership of or rights in the Service or LeadClose’s intellectual property.
Your Content
You retain all rights to the data, text, and other content you upload or transmit through the Service ("Your Content"). You grant us a worldwide, non-exclusive, royalty-free license to use, reproduce, modify, adapt, publish, translate, create derivative works from, distribute, and display Your Content solely as necessary to provide, maintain, and improve the Service to you.
Publicity
You grant us the right to use your company name and logo as a reference for marketing or promotional purposes on our website and in other public or private communications with our existing or potential customers, subject to your standard trademark usage guidelines as provided to us from time to time. If you do not wish to be used as a reference, you may send an email to hello@leadclose.ai to opt-out.
Feedback
You may provide suggestions, comments, or other feedback ("Feedback") to LeadClose regarding the Service. You agree that LeadClose may use and incorporate any Feedback you provide into the Service or other products and services without any obligation or compensation to you.
8. Confidentiality
Each party ("Disclosing Party") may disclose Confidential Information to the other party ("Receiving Party") in connection with these Terms. "Confidential Information" includes all non-public information, whether oral or written, designated as confidential or that a reasonable person would understand to be confidential given the nature of the information and the circumstances of disclosure. The Receiving Party agrees not to disclose the Disclosing Party's Confidential Information, except to its employees, agents, or subcontractors who have a need to know such information for purposes of fulfilling these Terms and who are bound by confidentiality obligations at least as restrictive as those herein. The Receiving Party will use the same degree of care to protect the Disclosing Party's Confidential Information as it uses to protect its own similar information, but no less than reasonable care. These obligations do not apply to information that is publicly available, already known by the Receiving Party, independently developed, or rightfully received from a third party without restriction.
9. Data Protection
Your use of the Service is subject to our Privacy Policy, which explains how we collect, use, and protect your information. By using the Service, you agree to the terms of the Privacy Policy.
Definitions
- "Media Content" means any files, images, videos, audio, or other content sent or received by you or your end-users through the Service.
- "End User Data" means any data, including Personal Data, related to your end-users, customers, or contacts, that is collected, transmitted, or stored through the Service.
- "Personal Data" means any information relating to an identified or identifiable natural person.
Customer Data Rights and Responsibilities
You are the controller of your customer data, including End User Data; we act as a data processor on your behalf. You are solely responsible for obtaining all necessary consents and permissions from your end-users for the collection, processing, and storage of their Personal Data and Media Content through the Service. You warrant that you have all necessary rights to provide LeadClose with End User Data and Media Content for processing in accordance with these Terms.
LeadClose's Processing of Data
LeadClose will only process End User Data and Media Content in accordance with your instructions and for the purpose of providing, maintaining, and improving the Service. LeadClose will not disclose End User Data or Media Content to third parties except as necessary to provide the Service, comply with legal obligations, or as otherwise permitted by these Terms or our Privacy Policy. Upon termination of your account, LeadClose will delete or return End User Data and Media Content as specified in our Privacy Policy and these Terms.
Data Security and Backup
LeadClose implements reasonable technical and organizational measures to protect End User Data and Media Content against unauthorized access, disclosure, alteration, or destruction. However, you acknowledge that no security measures are infallible. You are solely responsible for maintaining the security of your account credentials and for regularly backing up Your Content and End User Data. LeadClose is not responsible for any loss or corruption of data.
Aggregated Data
Notwithstanding anything to the contrary in these Terms or the Privacy Policy, LeadClose may track, collect, compile, and use aggregated, de-identified, and anonymized data derived from your use of the Service ("Aggregated Data") for its internal business purposes, including for analyzing, developing, improving, and marketing its products and services. Aggregated Data will not identify you or your end-users.
10. Warranties and Disclaimers
THE SERVICE IS PROVIDED ON AN "AS IS" AND "AS AVAILABLE" BASIS. WE MAKE NO WARRANTIES, EXPRESS OR IMPLIED, REGARDING THE OPERATION OR AVAILABILITY OF THE SERVICE OR THE INFORMATION, CONTENT, OR MATERIALS INCLUDED THEREIN. TO THE FULL EXTENT PERMISSIBLE BY LAW, WE DISCLAIM ALL WARRANTIES, EXPRESS OR IMPLIED, INCLUDING, BUT NOT LIMITED TO, IMPLIED WARRANTIES OF MERCHANTABILITY AND FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT.
LEADCLOSE DOES NOT WARRANT THAT THE SERVICE WILL BE UNINTERRUPTED, ERROR-FREE, SECURE, OR THAT ANY DEFECTS WILL BE CORRECTED. WE DO NOT GUARANTEE THE ACCURACY OR COMPLETENESS OF ANY INFORMATION PROVIDED THROUGH THE SERVICE. YOU ACKNOWLEDGE THAT YOUR INTERNET ACCESS AND USE OF THE SERVICE MAY BE SUBJECT TO LIMITATIONS, DELAYS, AND OTHER PROBLEMS INHERENT IN THE USE OF THE INTERNET AND ELECTRONIC COMMUNICATIONS.
YOU ACKNOWLEDGE THAT THE SERVICE RELIES HEAVILY ON THE AVAILABILITY AND FUNCTIONALITY OF THIRD-PARTY PLATFORMS, SUCH AS THE WHATSAPP BUSINESS PLATFORM API. LEADCLOSE IS NOT RESPONSIBLE FOR ANY DOWNTIME, ERRORS, OR DISRUPTIONS TO THE SERVICE CAUSED BY CHANGES TO, OR FAILURES OF, THESE THIRD-PARTY PLATFORMS. LEADCLOSE WILL HAVE NO LIABILITY WHATSOEVER FOR ANY LOSS OR CORRUPTION OF YOUR CONTENT OR END USER DATA, AND YOU ARE SOLELY RESPONSIBLE FOR MAINTAINING BACKUPS OF ALL SUCH DATA.
11. Limitation of Liability
TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, IN NO EVENT SHALL LEADCLOSE, NOR ITS DIRECTORS, EMPLOYEES, PARTNERS, AGENTS, SUPPLIERS, OR AFFILIATES, BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, EXEMPLARY, OR PUNITIVE DAMAGES, INCLUDING WITHOUT LIMITATION, LOSS OF PROFITS, DATA, USE, GOODWILL, OR OTHER INTANGIBLE LOSSES, RESULTING FROM YOUR ACCESS TO OR USE OF OR INABILITY TO ACCESS OR USE THE SERVICE, ANY CONDUCT OR CONTENT OF ANY THIRD PARTY ON THE SERVICE, ANY CONTENT OBTAINED FROM THE SERVICE, AND UNAUTHORIZED ACCESS, USE OR ALTERATION OF YOUR TRANSMISSIONS OR CONTENT, WHETHER BASED ON WARRANTY, CONTRACT, TORT (INCLUDING NEGLIGENCE), OR ANY OTHER LEGAL THEORY, WHETHER OR NOT WE HAVE BEEN INFORMED OF THE POSSIBILITY OF SUCH DAMAGE.
NOTWITHSTANDING ANYTHING TO THE CONTRARY CONTAINED HEREIN, LEADCLOSE'S AGGREGATE LIABILITY TO YOU FOR ANY CAUSE WHATSOEVER AND REGARDLESS OF THE FORM OF THE ACTION, WILL AT ALL TIMES BE LIMITED TO THE LESSER OF (A) THE AMOUNT YOU HAVE ACTUALLY PAID TO LEADCLOSE FOR THE SERVICE DURING THE TWELVE (12) MONTHS PRIOR TO THE EVENT GIVING RISE TO THE LIABILITY; OR (B) FIVE HUNDRED UNITED STATES DOLLARS (USD 500). LEADCLOSE DISCLAIMS ALL LIABILITY OF ANY KIND OF LEADCLOSE’S THIRD-PARTY SUPPLIERS.
12. Indemnification
You agree to defend, indemnify, and hold harmless LeadClose and its licensee and licensors, and their employees, contractors, agents, officers, and directors, from and against any and all claims, damages, obligations, losses, liabilities, costs or debt, and expenses (including but not limited to attorney's fees), resulting from or arising out of: (a) your use and access of the Service, including any End User Data or Media Content you submit, post, transmit, or otherwise make available through the Service; (b) a breach of these Terms by you; (c) your violation of any third-party rights, including without limitation, any intellectual property, privacy, or publicity rights; (d) your negligent sharing or misuse of access credentials; or (e) your failure to comply with any applicable laws or regulations. This indemnification obligation will survive the termination of these Terms and your use of the Service.
13. Governing Law and Dispute Resolution
These Terms shall be governed and construed in accordance with the laws of India, without regard to its conflict of law provisions.
Amicable Resolution
In the event of any dispute, controversy, or claim arising out of or relating to these Terms, the parties shall first attempt to resolve the dispute amicably through good faith negotiations for a period of at least thirty (30) days from the date one party notifies the other in writing of the dispute.
Arbitration
If the dispute cannot be resolved amicably within the thirty (30) day period, the dispute shall be referred to and finally resolved by binding arbitration in accordance with the provisions of the Arbitration and Conciliation Act, 1996, as amended, for the time being in force. The arbitration shall be conducted by a sole arbitrator mutually appointed by the parties. If the parties are unable to agree on a sole arbitrator within fifteen (15) days of the expiry of the amicable resolution period, the arbitrator shall be appointed in accordance with the provisions of the Arbitration and Conciliation Act, 1996. The seat and venue of arbitration shall be Lucknow, Uttar Pradesh, India. The language of the arbitration shall be English. The award rendered by the arbitrator shall be final and binding on both parties.
14. Miscellaneous
Communications
Any notices or other communications required or permitted by these Terms shall be in writing and shall be deemed given when delivered personally, sent by confirmed email (to hello@leadclose.ai for LeadClose and the email associated with your account for Customer), or sent by certified or registered mail, return receipt requested, postage prepaid, to the addresses provided by each party.
Third Party Beneficiary
Unless expressly stated otherwise, there are no third-party beneficiaries to these Terms.
Survival
Sections relating to User Warranties, Grant of License, Fees and Payment (for accrued but unpaid fees), Term and Termination (for obligations incurred prior to termination), Intellectual Property Rights, Confidentiality, Data Protection (for certain data retention), Warranties and Disclaimers, Limitation of Liability, Indemnification, Governing Law and Dispute Resolution, and Miscellaneous shall survive any termination or expiration of these Terms.
Compliance with Laws
Each party shall comply with all applicable laws and regulations in connection with its performance under these Terms. You acknowledge that the Service may be subject to export control laws and regulations, and you agree to comply with all such laws. You represent and warrant that you are not located in a country that is subject to a U.S. government embargo or that has been designated by the U.S. government as a "terrorist supporting" country, and that you are not listed on any U.S. government list of prohibited or restricted parties.
Variation
We reserve the right, at our sole discretion, to modify or replace these Terms at any time. If a revision is material, we will provide at least 30 days' notice prior to any new terms taking effect. What constitutes a material change will be determined at our sole discretion. By continuing to access or use our Service after those revisions become effective, you agree to be bound by the revised terms. If you do not agree to the new terms, you are no longer authorized to use the Service.
Force Majeure
Neither party shall be liable for any failure or delay in performance under these Terms for causes beyond its reasonable control and without its fault or negligence, including, but not limited to, acts of God, acts of government, war, terrorism, epidemics, pandemics, riots, fires, floods, earthquakes, power outages, internet service provider failures, or other industrial disturbances.
Severability
If any provision of these Terms is held to be invalid or unenforceable, the remaining provisions of these Terms will remain in full force and effect.
Subcontractors
LeadClose may use subcontractors to perform its obligations under these Terms, provided that LeadClose remains responsible for the acts and omissions of its subcontractors.
15. AI Features
LeadClose may offer features within the Service that utilize artificial intelligence ("AI Features"). These AI Features are provided "as is" and are subject to the following additional terms.
AI-Generated Content
You may input data, text, or other content ("AI Input") into the AI Features, and the AI Features may generate output based on your AI Input ("AI Output" or "AI-Generated Content"). You acknowledge that your AI Input and AI Output are part of Your Content and End User Data, and you retain all rights to them, subject to the licenses granted in these Terms. You are solely responsible for your AI Input and AI Output, including their accuracy, completeness, legality, and compliance with all applicable laws and third-party policies (e.g., WhatsApp Business Policy). You acknowledge that AI-Generated Content may not always be accurate, unique, or free from errors or biases.
Responsibility for AI-Generated Content
You are solely responsible for evaluating the accuracy, completeness, and appropriateness of any AI-Generated Content before using or relying on it. LeadClose does not warrant the accuracy, completeness, or reliability of any AI-Generated Content.
No Liability for AI-Generated Content
LeadClose disclaims all liability for any loss, damage, or harm arising from your use of or reliance on AI-Generated Content, including but not limited to errors, inaccuracies, or objectionable content.
Usage Limitations for AI Features
Access to and use of AI Features may be dependent on your Subscription Plan and may incur additional charges for exceeding specified usage limits. LeadClose reserves the right to impose limitations on the use of AI Features, including but not limited to the number of requests, data volume, or processing time. You agree not to use AI Features for:
- Unlawful activities or to generate illegal or harmful content.
- High-stakes decision-making without human review, such as in medical, legal, financial, or other critical fields.
- Misrepresenting AI-Generated Content as human-generated.
Prohibited AI Activities
You agree not to use AI Features or AI-Generated Content to:
- Develop or train any artificial intelligence model, machine learning algorithm, or similar technology that competes with LeadClose's AI Features.
- Mislead or deceive end-users about the nature of the communication, including by impersonating a human without clear disclosure.
Consent to Data Processing and Sharing for AI
By using AI Features, you consent to LeadClose's processing of your AI Input and the sharing of such data with third-party AI service providers as necessary to provide the AI Features. LeadClose will ensure that such third-party providers are subject to confidentiality and data protection obligations consistent with these Terms and our Privacy Policy.
AI Features Evolution
AI Features are continually evolving. LeadClose may update, modify, or discontinue AI Features at any time without prior notice.
User's Acknowledgment regarding AI
You acknowledge and agree that:
- AI Features are experimental and may produce inaccurate, biased, or inappropriate content.
- AI-Generated Content should always be reviewed and verified by a human before use.
- LeadClose makes no guarantees regarding the performance, quality, or suitability of AI Features.
- You are solely responsible for ensuring that your use of AI Features and AI-Generated Content complies with all applicable laws, regulations, and third-party policies, including those governing advertising, privacy, and intellectual property.
16. Contact Us
If you have any questions about these Terms, please contact us at hello@leadclose.ai.

